Using Social Media to promote your business is a rapidly growing and very cost-effective marketing channel. Rather than just one-way communication, social media promotes interactive dialogue – enabling engagement, sharing and collaboration.
Don’t know where to start when it comes to establishing a Social Media presence for your business? Staying in Touch can help! When we first started Staying in Touch many years ago, one of the big things we were helping our clients with were Newsletters and structured Marketing Campaigns – to help them stay in touch with their clients between sales to build relationships and to be more visible to potential clients – and exactly the same principles apply to Social Media today. You can build your visibility and profile, then go on to engage your clients in an ongoing ‘conversation’ with your business to create deeper customer relationships and develop stronger trust, loyalty and referrals.