Social media - the perfect medium to further develop
How well do you connect
Do you know where your ideal client
Simply Connect – your social media content management package
Don’t know where to start when it comes to establishing or improving the social media presence for your business? Staying in Touch can help!
With our Simply Connect social media content management package, we can assist you by:
- setting-up or updating your Facebook, Instagram and Google My Business account profiles;
- assisting to develop your Facebook or Instagram marketing strategy;
- creating a number of unique posts during the month – which may include writing, sourcing images, editing images and posting; and
- conducting a social media account audit or a tips & tricks session to help you get more out of your social media profile.
Using Social Media to promote your business is a rapidly growing and cost-effective marketing channel. Rather than just one-way communication, social media promotes interactive dialogue – enabling engagement, sharing and collaboration.
Instagram is very visual and so attracts younger consumers more than other social media platforms. Its simple, clutter-free user interface focuses on the photos and videos you share which results in better customer engagement, and the effective use of hashtags can increase the reach of your posts.
When we first started Staying in Touch many years ago, a couple of our key services were newsletters and structured marketing campaigns – to help our clients stay in touch with their customers between sales to build relationships, and to be more visible to potential customers.
The same principles apply to social media today. With Facebook, you can build your visibility and profile, then go on to engage your clients in an ongoing ‘conversation’ with your business to create deeper customer relationships and develop stronger trust, loyalty and referrals.
Recent statistics show the number of Facebook users in Australia has been increasing steadily throughout the years, with a forecast of approximately 11.5 million Australians having an account on this social media platform by 2022. This represents more than 40% of the population, making it the most used social media platform in Australia.
Google Business Profile
Regardless whether your business has a physical location that customers visit or not, a current Google Business Profile listing is essential. And while its role as a place for you to be able to receive online reviews is important, it’s much more than that.
It’s a tool that helps you manage how you appear in Google search results – it displays important information about your business such as your opening hours, contact details, photos and a link to your website; and provides the ability to list your business (and location) on local search results. Then, if your clients do need to visit your physical business location, they can easily get directions via maps – which translates to an enhanced customer experience.
Taking control of your Google Business Profile listing avoids customers having to guess about your important details. Don’t leave it up to other review sites over which you have no control. Make sure that when someone searches for your business, they find the correct information directly from the source.