A great way of increasing traffic to your website and helping your clients and prospects to find you faster is with Google maps. Even if you don’t need people to find your physical location, having a Google map on your website may increase your search rating. Currently businesses with a Google map appear at the top of the search page. At Staying in Touch we can

• embed a Google Map into your website;
  
• customise the map – for example to show your location using a marker made up of your logo;
  
• complete the Google Maps free listing to make it easy for them to find you.
  

Forms can be an excellent way to gather information, save time (for you and your customers) and streamline your business processes. Some examples of ways this can help your business are:

• they can help you to pre-qualify customer enquiries, e.g. do you service the suburb they live in?
• they enable people to make a detailed enquiry outside your business hours
• giving your clients an alternative way to contact you if you can’t answer your phone during business hours due to the nature of your work
• putting some thought into the design and content of your form ensures that customers provide the specific information you need when they make an enquiry
• can make your business more efficient as customers can complete standard forms, for example warranty forms, instantly, online, and at a time convenient to them
• forms can help you measure the effectiveness of your marketing by including a ‘where did you hear about us?’ field where appropriate
• by assisting with the process of giving clients something of value in exchange for their contact information. For example, a free e-booklet in exchange for them filling out a survey

A picture is worth a thousand words!

We can help you select the most appropriate style of gallery or slideshow to complement your product or service.

Galleries and slideshows are an excellent way to showcase your business and provide clients the opportunity to make that all important connection with you.

There are so many different ways you can apply a blog to your business. One of the advantages is that they communicate the perception that you, your business and your website are current and up to date.
Some of the ways blogs are being used include:

• Showcasing recent examples of your work
• Providing access for clients to up to date information
• Sharing topical stories and news articles or as a journal
• Providing a resource to search an archive of case studies or news articles accessible by categories or time (month/date)

We’d love to hear how you think you could use a blog in your business. Email us your ideas to share.